Results
How we measure meetings, not activity.
Emails sent and clicks are easy to inflate. We report the number that matters to a sales team: qualified meetings that were actually held. This page shows exactly how that is counted, so you can judge it before you spend anything.
The definition
What counts as a qualified meeting
Four tests, agreed with you before launch and applied to every meeting. A meeting has to pass all four to be reported as qualified.
Buyer fit
The person holds a decision-making title that was agreed with you in advance, or sits directly beside the decision.
Account fit
The company is inside your target market: the segment, size and geography written into the ICP.
A reason to talk
There is confirmed commercial interest or an identifiable trigger, not just a polite reply.
It actually happens
The meeting is held, not just booked. Booked and held are reported as separate numbers.
The weekly report
What you see every week
Every figure comes from a send log, a calendar event or a CRM record, so each one can be checked against your own systems.
The timeline
What to expect, and when
First meetings are targeted from week three, after a two-week set-up. Here is what you should be able to see at each stage.
Set up
ICP and qualification criteria written down, lists built, sending domains authenticated and warmed, messaging agreed with you.
You should see: the criteria, the list logic and the first messages before anything is sent.
Launch
Sequences go live across email, LinkedIn and phone. Replies are handled, interest is screened, meetings are booked.
You should see: the first meetings targeted from this point, and a weekly report.
Compound
We test list, message and channel mix each week and keep what works. Your CRM and reporting stay clean as volume grows.
You should see: the report get more specific about what is working, week by week.
In plain terms
What we commit to, and what we do not promise
We commit to
- Qualification criteria written down and agreed before launch
- Weekly reporting from send logs, calendar events and CRM records, so each number can be checked
- Booked and held meetings reported separately
- No-show replacement where it is agreed in the engagement
- Outreach under your brand, from separate sending domains
We do not promise
- A guaranteed pipeline or revenue figure: it depends on your offer, price and sales process
- Meetings from accounts outside the agreed ICP just to lift the count
- Benchmarks or client stories we cannot back up. If it is on this page, it is real
Questions
Questions about how results are measured
What counts as a qualified meeting?
A meeting with a person in the agreed buyer role, at an account inside your target market, with confirmed interest or a clear trigger, that is actually held. The criteria are written down with you before launch and each meeting is checked against them.
How do you count show-up?
A meeting counts as held when the prospect joins. Booked and held are reported as separate numbers, and no-shows are re-booked where that is agreed in the engagement.
How do you protect my main domain?
Outreach runs from separate sending domains that are authenticated with SPF, DKIM and DMARC, warmed gradually and capped in daily volume, so your main domain is not used for cold outreach.
When will I see the first meetings?
Set up takes about two weeks. Sequences go live from week three, and that is when the first meetings are targeted. Reporting is weekly.
Can I see client results?
Named client results are not published on this page yet. When a client agrees to be named, the full write-up goes here. On the call we can walk through the reporting format and how your numbers would be tracked.
See how your numbers would be tracked.
A 20 minute call: your ICP, what a qualified meeting means for you, and the reporting you would get.
Book a 20 minute call →